Vol 2, Issue 2, 2016

Table of Contents


Research Article(s)


Transparency and Ethical Considerations in Business Organizations: A Comparative Case Study of Crisis Relations Strategies of Volkswagen and Mitsubishi Motors
Philip Effiom Ephraim
Pages: 1-9 | 461 Views | 414 Downloads | Share  
SOCIAL MEDIA MARKETING IN EMERGING MARKETS
John Olotewo
Pages: 10-18 | 670 Views | 397 Downloads | Share  
ACQUIRING LOYALTY OF CUSTOMER AS MARKETING STRENGTH: INTERRELATIONSHIPS OF BRAND REPUTATION, BRAND EQUITY AND BRAND LOYALTY IN THE TEXTILE SECTOR OF PAKISTAN
Saad Ghafoor, Nauman Aslam, Bina Nazir, Farhan Bashir
Pages: 19-24 | 228 Views | 127 Downloads | Share  
The Impact of Perceived Quality, Value and Loyalty on the Customer Retention in the Telecommunications Sector of Pakistan
Muhammad Nasir Chattha, Anam Naqi, Arshad Haroon
Pages: 25-31 | 282 Views | 138 Downloads | Share  
The Future of Mobile Commerce With 4G Wireless Technology
Emmanuel Oshogwe Akpeokhai
Pages: 32-39 | 312 Views | 218 Downloads | Share