International Journal of Online Marketing Research

International Journal of Online Marketing Research IJOMR is an international, peer-reviewed, and open-access journal dedicated to the publication of high quality theoretical and empirical manuscript relating to the field of online marketing. IJOMR is published bi-anually by Anglo American Publications USA.

Today, the IJOMR leads an unparalleled significance in marketing research excellence. The journal is aimed for authors, young researchers and practitioners who need a platform to contribute to contribute to the marketing academia. Any topic relevant to the paradigm of marketing research is appropriate for the consideration of publication in our specialized journal. We look forward in receiving your marketing articles.


International Journal of Online Marketing Research

Current Issue:     Vol 2, Issue 2, 2016
ISSN:                      2469-4029
Issues:                   2 per year
Publisher:             Anglo American Publications
Call for Papers:    Vol 3 Issue 1, 2017

 


Vol 2, Issue 2, 2016

Table of Contents


Research Article(s)


Transparency and Ethical Considerations in Business Organizations: A Comparative Case Study of Crisis Relations Strategies of Volkswagen and Mitsubishi Motors
Philip Effiom Ephraim
Pages: 1-9 | 368 Views | 330 Downloads | Share  
SOCIAL MEDIA MARKETING IN EMERGING MARKETS
John Olotewo
Pages: 10-18 | 522 Views | 290 Downloads | Share  
ACQUIRING LOYALTY OF CUSTOMER AS MARKETING STRENGTH: INTERRELATIONSHIPS OF BRAND REPUTATION, BRAND EQUITY AND BRAND LOYALTY IN THE TEXTILE SECTOR OF PAKISTAN
Saad Ghafoor, Nauman Aslam, Bina Nazir, Farhan Bashir
Pages: 19-24 | 172 Views | 101 Downloads | Share  
The Impact of Perceived Quality, Value and Loyalty on the Customer Retention in the Telecommunications Sector of Pakistan
Muhammad Nasir Chattha, Anam Naqi, Arshad Haroon
Pages: 25-31 | 225 Views | 120 Downloads | Share  
The Future of Mobile Commerce With 4G Wireless Technology
Emmanuel Oshogwe Akpeokhai
Pages: 32-39 | 241 Views | 180 Downloads | Share