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About this article

Title

ACQUIRING LOYALTY OF CUSTOMER AS MARKETING STRENGTH: INTERRELATIONSHIPS OF BRAND REPUTATION, BRAND EQUITY AND BRAND LOYALTY IN THE TEXTILE SECTOR OF PAKISTAN

Keywords

Brand Loyalty, Brand Effect, Brand Reputation, Textile sector

DOI

10.5455/IJOMR.2016254422

Date

2016-12-01

Additional Links

Manuscript Submission

Journal

International Journal of Online Marketing Research
Vol 2, Issue 2, 2016 Page: 19-24

Online ISSN

2469-4029

Statistics

197 Views | Downloads

Authors & Affiliations

Saad Ghafoor
Institute of Administrative sciences, University of the Punjab, Lahore, Pakistan
Pakistan

Nauman Aslam
Institute of Administrative sciences, University of the Punjab, Lahore, Pakistan Lecturer, Superior University, Lahore, Pakistan
Pakistan

Bina Nazir
National College of Business Administration and Economics, Lahore, Pakistan
Pakistan

Farhan Bashir
University of Central Punjab, Lahore, Pakistan
Pakistan


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Copyright (c) 2017 Saad Ghafoor, Nauman Aslam, Bina Nazir, Farhan Bashir

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.